Fewer pages to turn

Foliomag.com publishes this frightening  report (at least to my uneducated eye) about the sharp decline in magazine advertising.

Fiften [sic] magazines during the third quarter reported ad page declines of 50 percent or greater. U.S. News & World Report—the former newsweekly that went to biweekly then to monthly circulation—saw the steepest declines, falling 91.2 percent [emphasis mine] to 27 ad pages, compared to 305.93 during the same period last year. Sport Fishing saw ad pages fall 73.6 percent and Sound & Vision’s pages fell 61.1 percent during the period.

This is the 10th straight quarter of losses.

I know that advertising at my newspaper is down as well. It’s a vicious cycle: stores don’t advertise (and these are small mom-and-pop outfits that don’t advertise anywhere else), so people don’t know what or where to buy. And if they don’t buy, the stores don’t have money to advertise. And if they don’t advertise, the paper loses money, and so on and so on.

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  • A reluctant welcome

    It’s no secret what’s going on the field of print journalism. It’s going into the crapper. I wonder if Mr. Internet realized this would happen when he invented the World Wide Web. Regardless, the situation is here and we’re stuck with it. The purpose of this blog is to blow off a little steam, and I invite my fellow ink-stained wretches to join in with their own tales of woe or triumph. Maybe this will turn into a nice little support network. Questions? Suggestions? E-mail me at worriedjournalist(at) gmail(dot)com.
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