400 suckers born every day

To the 400 new suckers, I mean subscribers who signed up for ESPN the Magazine after seeing the “Body Issue”: you do realize it’s basically a one-shot gimmick, don’t you? That the bi-weekly publication is usually never like this? I mean, they don’t even have a swimsuit issue. Heck, even Inside Sports had a swimsuit issue back in the day.

Even magazines that one would never expect to employ such a marketing strategy do it. I suspect this for a combination of sales grab and a poke at those who do. I’m sure there’s a philosophical or economic/marketing term for disparaging a practice while at the same time using it, but I must have been out from school that day.


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  • A reluctant welcome

    It’s no secret what’s going on the field of print journalism. It’s going into the crapper. I wonder if Mr. Internet realized this would happen when he invented the World Wide Web. Regardless, the situation is here and we’re stuck with it. The purpose of this blog is to blow off a little steam, and I invite my fellow ink-stained wretches to join in with their own tales of woe or triumph. Maybe this will turn into a nice little support network. Questions? Suggestions? E-mail me at worriedjournalist(at) gmail(dot)com.
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